Dixie Businessman Drives National Guard Advertising in a Big Way

 

By 2nd Lt. Ryan Sutherland

 

Published May 21, 2008

 

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A local businessman, Bryce Christiansen proudly drives his truck decked out in National Guard garb in Utah's Dixie.

Photo by Scott Lynch, Western Truck and Trailers

A local businessman, Bryce Christiansen proudly drives his

truck decked out in National Guard garb in Utah's Dixie.

ST. GEORGE, Utah − Local businessman Bryce Christiansen has a unique way of supporting the local community, and that support is benefiting the Utah National Guard. 

Christiansen has a history of using the back of his trailer to promote special events for the local community.  When the Triple Deuce deployed in 2005-2006, he painted several trailers with patriotic themes to show his support. 

“I, like many people in southern Utah, have always felt a connection with our local National Guard Soldiers,” said Christiansen.  “I not only had a couple of brothers who served [several years ago], but many of my close friends are Soldiers with the 222nd. How can you not support these guys?”

Master Sgt. Paul Fallon of the Utah National Guard Recruiting Command is thrilled with the vehicle. 

Bryce Christiansen show his support for the Triple Deuce during their deployment to Iraq in 2005-2006.

Photo by Scott Lynch, Western Truck and Trailers

Bryce Christiansen show his support for the Triple Deuce

during their deployment to Iraq in 2005-2006.

“It's a traveling billboard that is on the road in southern Utah every day,” said Fallon.  “I don't know how many times I've had somebody tell me they saw the race truck.  Something as eye-catching and busy as that truck has definitely had a positive effect on awareness for the Guard.”

Fallon explains the importance of what people like Bryce Christiansen and others in the community bring to the Guard’s mission. 

“A very important part of our job as representatives of the Guard is to have a positive impact on our communities,” he said.  “Bryce has made our job much easier by embracing us and helping us show the citizens of Southern Utah that the Utah Army National Guard is not just another military organization, but rather a big part of the community.”

“It's given us a sense of pride to know that we've done something that our Soldiers are excited about,” said Christiansen.  “Every time a Guardsman sees the truck for the first time, you can see a real excitement in their eyes.”

"It's given me a sense of pride," said Bryce Christiansen of having his truck sport the decals and logo of the National Guard.

Photo by Scott Lynch, Western Truck and Trailers

"It's given me a sense of pride," said Bryce Christiansen of having

 his truck sport the decals and logo of the National Guard.

The National Guard truck driven by Bryce Christiansen Excavating catches the eyes of passers-by.

Photo by Scott Lynch, Western Truck and Trailers

The National Guard truck driven by Bryce Christiansen

 Excavating catches the eyes of passers-by.